These comments do not necessarily reflect the official opinions of the Society of Linguistic Anthropology, its officers or individual members. In the June 24, 2011 edition of the New York Times, Kathryn Schulz reviews Franco Moretti’s work on “distant reading,” the analysis of literary texts such as Hamlet or Victorian novels. Reacting to a paper from Moretti and his colleagues at the Stanford Literary Lab, Schulz writes, Reading the paper, though, I mostly vacillated between two reactions: “Huh?” and “Duh!” — sometimes in response to a single sentence. For example, Moretti, quoting a colleague, defines “protagonist” as “the character that